Michelle Chiantera

This year’s Cisco Marketing Velocity event in Barcelona touched on a number of important themes that I noted in a previous post, but still top-of-mind is the importance of providing personalized, meaningful experiences. The tricky balance is to not let personalization overshadow the intrinsic, and o…

A Salesforce survey from 2017 indicated that “64% of marketing leaders said that their company has become more focused on providing a consistent experience across every channel as a result of changing customer expectations”. The employee experience is the cornerstone. Human interaction matters now—a…

As marketers, we’ve come a long way in becoming data-driven experts when it comes to creating more engaging personalized marketing experiences. GDPR is making us think more critically about how we leverage data, maintain customers’ trust, ensure compliance, all while still being able to effectively…

Today we face many challenges as a society, whether it be cultural conflicts, fighting to save the environment or being involved with a non-profit that supports a cause you care about. One area that has a place in my heart is reaching students around the world and providing them with an education. E…

A few weeks ago, we were in Barcelona at our Marketing Velocity event with more than 200 of our partner marketers. We focused on connecting partners with resources they can take advantage of now, educating them on what the future holds for marketing, and activating them to drive their organizations…

I spent last week at Marketing Velocity in Barcelona with 300 of our global partner marketers and marketing experts within Cisco. What an experience. I left inspired, energized and confident about our future together, and how we can accelerate our partners’ marketing practices. While there were many…

I’m currently in Barcelona at our Marketing Velocity event with more than 200 of our partner marketers. This event is designed for us to jointly discuss trends impacting our industry, and accelerate marketing practices by connecting, educating, and activating our partner marketing community at ̵…

Henry Ford’s quote, “the only real mistake is the one from which we learn nothing,” holds very true in today’s digital era. It’s defined much of my own life, and career, and as marketers the path we tread will have challenges and mistakes. It’s what strengthens us and forces us to be more agile. I r…

In my last blog, we explored some tried and true marketing tactics that won’t fade away in the post-digital world. Change is constant, so the key is being able to adapt and keep a continual learning mindset. With the customer journey becoming more multi-dimensional and personal, it’s important to ab…